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Questions and Answers [Number 4]Make Hits





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Number Five in our series of Q & A's. It's great for me to answer the queries of REAL people with REAL writing, recording and performing problems.

Here are answers on Hit writing and producing, Hit Records, Making Hits, Hit Songwriting, Record deals, Publishing deals and Performing...I am sure this will help you! DEC helps all those who ask!

Can I help you? I'm real...and I always promise to answer e.mails.




Quick Reference: check the questions, is yours here?.....why not ask your own question?

(1) "Is there any point connecting balanced in's to unbalanced out's with balanced quarter inch jacks?"

(2) "Has my CD been received by you in good safety? what do you think?

(3) "Great comments! I agree...and what about the '3 Days in the Studio deal?"

(4) "How do you go about selling to a publisher ?"

(5) " Is the Ultrafex similar to the Ultramizer?"




Question (1)

Dec,

Starter for ten...

Is there any point connecting balanced ins to unbalanced outs with balanced quarter inc jacks? i.e the ins on my amp are balanced, the monitor outs on my mixer ain't?

Hall [London] [Member No. NET0421030W Serious Writers Guild]

PS Have been studying the Beatles, I'm using sevenths and sixths much more effectively now.

Answer from Dec Hi

Technical question...and the way to think of it is this:

Think of the 'balanced' plug as being the quietest 'sender' of signal. Therefore, if you are connecting a balanced output to an unbalenced input then you would use a balance jack/XLR plug out of the balanced output and make it arrive at the unbalanced jack/XLR where the negative and the earth are 'tied off' meaning they are soldered together. So, think of the signal as traveling down the wire 'balanced' and only becoming unbalanced in the last 10 MM. of travel....not theoretically correct but a good way to look at it.

Most equipment will accept a balanced jack whether the receiving equipment is balanced or unbalanced. It will automatically adjust for the signal.

Most of the noise will be picked up by cables in excess of say 10 feet long. So if you are using unbalanced or balanced to unbalanced then it is best to use a fully balanced cable and have a Direct Injection box at the end to go into the unbalanced socket or vice versa. In other words, try to have the cable operating properly in a balanced way.

The best advice is to be aware of whether your inputs/outputs are balanced or unbalanced and spend the time observing what I said above.

Always use balanced when recording or mixing or performing, for that matter, if possible.

Also beware of 'sources of noise' in your electrical set up.

Computer screens will radiate 'noise' which will be picked up by unbalanced cables, guitar pick-ups etc. If you suspect a screen, then move the guitar/bass/cable about...if the noise changes then you have a 'radiation' problem. Every studio has got a 'quiet spot'..in other words a totally silent spot which has been found through experiment and experience.

Believe it or not, I have a seagull noise problem, as my studio is in a large loft...although sound-proofed, those little suckers have loud voices when they sit on the roof.

Most computers will work quite happily during recording/mix-down with the monitor screen off...that usually cures the noise radiation problem.

Flourescent tubes are a mighty source of radiated noise. If there is a problem, then have alternative 'ordinary' bulbs available when recording/mixing [I do!]. Most studios who genuinely make Hit Recordings do not use flourescent for this reason.

Thyristor (dimmer) operated lights will similarly cause a problem.

Be sure that there is no thermostat operated or timer operated equipment on the power ring for your studio. The click on and click off will be heard. Domestic hot water immersion heater cylinders are the biggest culprit...together with fridges. You can buy electrical 'clean up' equipment but I have never found them of use.

Of course, at the end of the day your cable layout is all-important. Major studios have separate ducting for audio cables away from mains cables.

Play Wembley and you will find that the under stage ducting is designed this way. All the audio cables will come from the back (say) and all the mains from the front.

Set up your home studio this way. Always have the mains coming from one single direction and all the audio cables coming from the opposite. Difficult to achieve, but try your level best...you will be rewarded. The impossible situations can be given 'belt and braces' by wrapping the mains cables in kitchen foil. That always helps.

NEVER HAVE MAINS AND AUDIO CABLE RUN SIDE BY SIDE.

If they must cross, always cross at right angles.

Keep power amps as far away from audio equipment/modules as possible. Most studios have them in a separate room. They radiate magnetic radiation [noise] they have cooling fans [noise] they dump a mighty amount of surplus energy down to earth [noise] - so all in all they are a necessary nuisance.

In fact check all your equipment for cooling fans.

TIP: Plug in a high quality condenser mic. with only that single channel on...all effects etc. on the desk disconnected and defeated...listen for fans, lights etc......you will be shocked! Then one by one, eliminate the sources. It will take a couple or three hours but well worth it, again! Then check all your equipment for magnetic radiation from the power supplies (pass a guitar pick-up over it, if it's noisy...beware!).

Place double layer of kitchen foil between each effect unit/module as you rack mount them....and use hum defeater screws to mount the stuff...a 'must'!

A last piece of advice:

Take the time when you are installing your equipment. Think 'quiet' at all times, and check each piece as you go, especially when adding equipment. Place it and connect it with the same care as when you designed the studio in the first place.

And if your studio is a mess....take it all apart and start again.....I do, once every six months....and especially before a major project.....

Hmmmmmm! I'm starting now!

"Neat and tidy IS clean, quiet and commercial!"

By the way 'Beatles'? That stuff is FORTY years old! Better study Dr Dre!

I was at a session the other night with Zack, Ringo's son...good player and an excellent talent...so quiet, personable and a stunning musician.

Regards

DECdec@makehits.co.uk

Serious Writers Guild

"where the 'lil guy gets the same chance as the big guy"







Question (2)

Hi,

Has my CD been received by you in good safety? What do you think?

It is easy to observe bands with both male and female members, all male members, or just all female members...but I've often wondered why a twosome, say a male and a female vocalist have not joined together as a "band". Do you suppose that this would not be accepted by the record buying public...? (I vaguely remember a certain Kylie and Jason...) would such a pairing work within current trends? ,

The 10 months of releases is nearly over for me now. Thank you for sharing these teachings.,

Regards,

Esther.D [Wolverhampton] [Member No. NET 0430030W Serious Writers Guild]

Answer from Dec Hi Esther

My Goodness you have improved as a writer and 'recorder'....a very interesting voice. Well put together and nicely engineered!

Is this a hit? Almost!

Ways to improve?

Some of the groupings of words are what we call in the business 'lumpy'...in other words they 'stick out' among all the lovely flowing synonistic, gorgeous, boy/girl, girl/boy conversational words....you have the art of the smooth 'don't notice the words' but notice the odd 'great phrase'...which is the art of Hit lyric writing...get a copy of 'From the Heart' by Another Level...probably the greatest example of this! [it's on the Notting Hill compilation]

The phrase 'From the Heart' is so gorgeous....and they repeat it and repeat it! There is no 'noticeable' repetitive phrase in 'For Your Love'.

In your track there is no phrase that sticks in your mind ten minutes after you listen to it for the first time. You have heard it a thousand times and have probably convinced yourself that there is. I have listened to it twice! That's the difference.

"Now I see your tender smile" is a very 'lumpy' phrase...because of the 'ta' of 'tender' ....it's the way it sits in the meter of the lyric...that may seem too technical...but if I was producing I wouldn't let that go by....

NO PRODUCER?

After all I have said to you? This is the sort of thing a top producer would pick up on. Yep...I'm listening again now...and the lyrics sound even more 'lumpy'.

The vocal arrangement isn't nearly complicated enough. Each track of harmony needs to be three tracked...in other words, four part harmony would be twelve tracks in all. Your harmonies are too simplistic and they are just straight harmonies with the lead vocal.....modern day vocal arrangement demands intertwining alternative lines [Destiny's Child?]. And they should crash in right from the first ten seconds....you saved the only bit of intertwining to the last chorus! TOO LATE!

Today, a good producer would have four separate vocal ideas intertwining in the last chorus. 'Survivor' has that at the moment. As do most top ten tracks. You have to make the track much busier...so it sounds 'produced', professional and glossy.

For instance, I am finishing off a 'Bachelors' track for Germany...it has two tracks of lead vocal...one single and one for two tracking when in harmony with the other voices, plus ad libs. Then five part intertwining lines from me..each tracked three times and treated with RSS to give two images of each voice, plus another set of my voices doing a different intertwining line...four part harmony/unison each three times...then six part girl vocal, each twice and treated with RSS.....how good is your arithmetic? Very quickly, I figure you will hear 81 vocals. It won't notice...but it adds that indefinable 'gloss' and the 'magic'. I call it 'making the track expensive sounding'. That's how 'Destiny's Child' get that mega expensive 'in yer face' vocal sound....

Esther, you are fast heading there....you are on the last furlong.

While on the vocals...the overall vocal sound is far too thin...stinks of an engineer's idea of reverb....a top producer would use at least three tracks of every voice plus RSS left right double imaging....CTF...'Compressed To F***'....that would sound almost 'dry' and would push the vocals out of the speakers and right up to your ears...YES?

That reverb treatment is so 'passe'. It just thins your voice and drags it back into the speakers.

The vocal neads to be much softer, wider, thicker...your voice would lend itself beautifully to a modern day treatment by a good producer.

SOUNDS:

You have got to start being aware that on a 'today' track you have to find, invent, acquire 'unheard' before sounds. Most of this is done by inventive producers, not by buying new equipment. A couple of good CD sample discs from 'Time and Space'...particularly the 'Vinylistic' series...would give an awesome flavour to your music. A Member sought my advice on buying a S950 Akai sampler on the Net...same one as I use, and Norman Cook....simple to use, quick and efficient...a great workhorse.

He finished up with the fully expanded S950 for £150....not a bad result.

Norman Cook works this way: he will grab six great 'in yer face' samples that just knock his ears off and then force himself to use them in a piece....a great technique and worth using...I do that a lot.

Finally....

When you listen to a track for the first time you have got to be left with the feeling that it has brought you on a journey...in other words it started great, had great content and then had a twist toward the end and finished in such a way that you wanted to hear it again imediately [that is why they have repeat buttons on CD players]....

Ask your self the question: did my 'For your Love' do that? I would say it 'almost'.

Esther, you have come so far...your music has improved dramatically...you are now at the stage you desparately need a method of judging 'pre-demos' so that you only spend money on creating 'sure fire' hit potential tracks. You must get all those bits of crticism above sorted before you get to a studio...it's too late once you start putting a track down properly.

IT HAS TO BE A HIT IN IT'S RAW PRE-DEMO STAGE.

The production only shows off a good hit potential track....it doesn't make it!

Wonderful progress! I'm impressed! You have a very commercial softness and wideness to the bottom of your range which you should exploit more. Think TLC.

Boy/Girl bands

Record Companies and Production Companies are constantly searching for the next 'new thing'.

The 'band' idea has been around for yonks and I'm sure you have read the reasons why in my Serious Writers Guild writings. There is no reason whatever why a 'twosome' cannot break through...it's all about giving the public [though the record company] something new, innovative, never been done before, and then working like heck to promote it.

It then 'has to work'. If it doesn't work, and you believe in it, then work harder at it! You will have heard the phrase: "make your mind up very fast, change your mind very slow"

It's exactly the same with something you believe in and know to be what the public WANT.

regards

DEC dec@makehits.co.uk

Serious Writers Guild

"where the 'lil guy gets the same chance as the big guy">/i>







Question (3)

Hello, I appreciate honesty.

I played and played x200 this track...much to the annoyance of others, and probably the neighbours too. I was asked why I kept playing it...I think the reason was that I was sensing something not right. It's in the gut...you just know.

Yet it's easy to be biased and convince yourself, as you said, that there is an instant, repetitive phrase.

I agree with and understand all the points you laid out..over these past ten months with The Serious Writers Guild I have improved tremendously...a part of me goes numb when I think of my past "songs".

The lumpiness, I never noticed that...I see what you mean.

An "interesting voice", I was going to pay someone to sing this song, but the singers I have met tend to come in one of four categories...

1 Hard to work with.

2 Too nervous and in denial of their vocal ability.

3 Tell me they can't sing my song, so sing it completely differently to what is desirable.

4 Can't find the time when I can, and can when I can't.

The vocals; definitely too simplistic...I think that's due to a reluctance on my part to be inventive for fear that I may go over the top.

You're right I should have a producer with me in the studio...

And now; You are offering a three-day recording session for members at £650 "plus V.A.T only if you are registered for V.A.T." How much is it for one that isn't V.A.T registered?

Kindest Regards

Esther.D

Answer from Dec Esther...

I always fear writing a 'detailed' constructive crit of a recording and I don't do it very often...mainly because it is hard to bring over emotion and smiles in writing a crit. You are different...you don't get annoyed and you realise that I am here to help.

One line jumped out of your Email: "a reluctance on my part to be inventive for fear that I may go over the top."

There has never been an 'over the top' vocal arrangement yet! Trust me on that! Yet, most vocalists are terrified of being 'over the top'....Listen to that track, in the charts at the moment with Christine, Pink, Maya, Lil' ? 'Lady Mamalad'....that is 'wild'...so much going on vocally...about six different vocal ideas at once...is it over the top? I don't think do...and neither do the millions who are buying it!

"NEVER BE AFRAID OF TOO MUCH VOCAL!"

And never listen to anyone who says: "It doesn't need it"

The biggest danger is too much instrumentation...but you have that 'nailed'. You understand that philosophy. Instruments fill up available sound energy space like mad...particularly bottom end energy. Thus the vocals get 'smaller' in perceived size....technical but correct! Vocals, on the other hand, are like a string section...the more strings, the fatter and wider the sound....similarly, vocal tracks do the same thing...make the vocal sound wide and fat.

You are correct about getting singers to do your work...I have found two things:

1) Always use 'pros'...amateur and professional does not mix. My motto is : "pay for everything, there are no free lunches in life."

2) Your own voice is best for your own song! With direction, obviously [Elton was originally a writer as was Neil Diamond, they became singers 'cos they couldn't get singers to interpret their songwriting as they wanted it].

A Pro will take direction, do what they are told..and get on with the job. An amateur will have every reason in the world for not getting it right PLUS a weak, un used voice...there is no substitute for a tough, worked, polished Pro voice...and it doesn't cost the earth! Amateurs will always have a party to go to, a boyfriend waiting and the inevitable first question: "what time will we be finished at?"

A top producer will realise quickly the interesting, attractive, good bits of your vocal talent and will draw that out of you...You cannot see those good points yourself...but he/she can! And very quickly. It saves studio time, gets a result that you didn't know was possible and mostly achieves a fifty times more commercial result than the performer ever could on their own [or with an engineer pretending to be a producer].

HOWEVER: Never waste your time and your valuable money on guys who 'claim' to be producers....ask the magic question: "How many Number Ones have you had?" The top guys will give you an accurate figure with no um's aw's, but's or maybe's.

The only variation of this is the current crop of great DJ's...but then the question is still valid...they should have white label success at very least. The added problem here is that 99% of those guys have a great feel for groove and modernity but ZILCH knowledge of putting the music together...and as for a vocal arrangement? They wouldn't have a clue.

I have used guys like that for mixing...and never had a good result!

Finally the "3 Days in the Studio" thing...

The VAT element helps guys who can take advantage of the VAT saving....the VAT proves to the I.R. that this is a legitimate business expense. The £650, thus becomes £650 plus 17.5% making it £763.75.

But I have never had one guy do it that way! Most guys pay in one lump from credit card and that is £600. The marvelous thing is that it is a genuine 'business expense' and therefore comes directly off your tax! So in reality it costs NOTHING!

All of 'The Serious Writers Guild' courses, books, manuals and bits and pieces are the same....come directly off tax...a legitimate business expense!

Regards

DEC dec@makehits.co.uk

Serious Writers Guild

"where the 'lil guy gets the same chance as the big guy"







Question

(4)

dec

Can you give me some advice?

I have songs which I have recorded to a standard that I am now happy with and would like to possibly sell them to the highest bidder.

How do you go about selling to a publisher ? Where do I find them, what formats do they prefer, do I need to add lyrics in my pack or can I add that to the packege for additional money?

I think that you get the idea of what I am after!

Thanks in advance

Chris

Answer from Dec

Hi Chris....

Your questions are very simplistic and easily answered....by just one sentence!

Chris, you have to learn the business!

From the outside (meaning, before you have success) it all looks so easy....thousands of Publishers/Record Companies willing to grab every song from every songwriter....yes, to a degree that is true, but, what the Publishers and Record Companies really want are HIT SONGS...that's how they make their money.

You see, ANY publisher almost will sign up any writer (they won't give you a cent)...after all it's just a piece of paper....and they will hope that some day the writer will come up with the goods. They will not give you any help (you get that from me) because they have hundreds on their books. The top 2% make practically all the money for the Company.

You worry me when you ask about 'adding lyrics'....Chris, do you realise how many songwriters there are out there with complete packages? Songs, lyrics, demos? Mind you, 99.99999% of them are utter cr*p.

You will learn from The Serious Writers Guild EXACTLY how to 'punt' your songs.....and it is totally different to what you imagine.

But first you have to learn (from me) what a HIT song is, how to construct it, how to record it, how to present it, and how to SELL it, how to avoid being ripped off, and how to make a FORTUNE out of this business.

I hope this helps..

Regards

DEC dec@makehits.co.uk

Serious Writers Guild

"where the 'lil guy gets the same chance as the big guy"







Question

(5)

dec

Is the Ultrafex similar to the Ultramizer? The alternative I considered was the Pro Composer. Having experimented with it a bit on other tracks I can see why its sound may not be acceptable for all uses, but its seems to be very well suited to creating a good acoustic mix; sort of gives the guitars a more McGuinn feel without needing much chorus or reverb.

they do seem very good value and right now some of the Behringer rackmounts are almost down under the £100 mark (well - with VAT removed they are actually under £100) and most are around £130-70. They do offer a bewildering range of similar options.

Another really neat thing they now have is DI box for mike or guitar which is a sort of 'super DI' - not just preamp and impedance matching, but a reasonable compressor, enhancer and a programmable digital delay built in, with user presets. It costs about the same as the rackmounts but it's 1/3rd rack size and cased for stand alone use on floor or table, or to be mounted on a mike stand.

David [Scotland]

Answer from Dec David...

The 'Ultrafex' is one of those mystery units that no one knows anything about....I would think the reason they are not well known is for that fact...and thus they are available at a silly price. I had the older one and Sandy bought me the latest version for Christmas...probaly around £99, as you say...silly really.

They use a combination of phase shifting and extreme EQ. They also have a 'spatial' adjustment which pushes the sound out past the speakers , left and right in a remarkable way (even more pronounced than the RSS, which I use always for the vocal arrangement)

The newer Ultrafex addresses that problem I told you about of being too soft and round in the bottom...it has a 'tight bass' feature....I haven't done a serious mix since Christmas but I start week after next on a big project...so we'll see.

Of course, it can be used for recording onto hard disc etc. as well...in the way the 'boom box' used to be used.

The unique feature the Ultrafex has is the ability to define the stereo positioning in the spectrum, very precisely...as if by magic! You certainly know when it is switched on...also has a solo switch which allows you to hear exactly what you are adding to the track...all in all, a great bit of kit....and only gets sold by 'word of mouth'.

PS: I have always found that using their 'composer' range as an end of line sonic enhancer gives a very 'amateur' feel to the mix....impossible to stop that 'overload' thick sound.

Regards

DEC dec@makehits.co.uk

Serious Writers Guild

"where the 'lil guy gets the same chance as the big guy"







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Regards

DEC dec@makehits.co.uk


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